Amazon has opened a brick-and-mortar bookstore in Seattle called Amazon Books. The shop, located within the University Village shopping center, will be stocked with 5,000 to 6,000 books at a time and Kindle devices.
Amazon Books is a physical extension of Amazon.com.
The books in the store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and curators’ assessments. These are fantastic books! Most have been rated 4 stars or above, and many are award winners.
It will use data to pick titles that will most appeal to Seattle shoppers. And that could also solve the business problem that has long plagued other bookstores: unsold books that gather dust on shelves and get sent back to publishers. More than most book retailers, Amazon has deep insight into customer buying habits and can stock its store with titles most likely to move.
At Amazon Books, you can also test drive Amazon’s devices. Products across our Kindle, Echo, Fire TV, and Fire Tablet series are available for you to explore, and Amazon device experts will be on hand to answer questions and to show the products in action.